However, while Tmall is specifically for the biggest international companies, Taobao is more focused on smaller domestic companies. If you are selling organic products, China can be a tremendous opportunity for you to increase your sales. As much as I'd like this to be true, it hasn't happened yet. The mix of cosmetics and pharmaceuticals is becoming more popular in China because it meets dermatological needs in addition to purely aesthetic needs. The YANA daily collagen shots are rated an average of 4.6/5 stars by 124 customers on the Image Skincare website. ", "DermablendProfessional is PETA certified cruelty-free and doesnottest any of its products on animals. They are aiming to have healthy and nourished skin and looking for cosmetics that will adapt to their skin type. Your email address will not be published. Jumei (). We've used non-animal approaches to make sure our products are safe since we were acquired by Unilever in 2011 and no government body has performed animal testing on our behalf. Packed with antioxidants, the Image Skincare VITAL C hydrating anti-aging serum helps your skin fight off environmental stressors like pollution and UV light. Click here to claim your box. This is why all the celebrities and KOLs you will on TV and ad have extremely white skin. ", "And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations to make sure that will never happen. To stand out you must choose a packaging that will attract their attention: focus on the colors, the way to open the package, the size, the material used, etc. You can create communities, discussions, you can work with influencers to promote your brand there and many more. Cosmetics in China : Top Marketing Strategies to Succeed What's driving the Chinese boom in cosmetics for children? Required fields are marked *, This field is required It is not vegan. The Chinese sunscreen market is only second to the US in terms of revenue. This is a response from Simple's official Twitter account: "Simple does not test on animals and has not done so for many years. Image Skincare products are not available for purchase on their website, unless you are a professional. On top of that, following the Covid-19 pandemic, many Chinese consumers have shifted from foreign brands to local brands. To receive the latest news directly in your inbox,sign upfor the weekly Alizila newsletter, Stay updated on the digital economy with our free weekly newsletter, WATCH: Image Skincare sets sights on China, Alibaba, LOral Sign Deal to Make Beauty Industry Greener in China, Alibaba News Roundup: Sakura Season Limited Editions; Cainiaos Same-Day Service For Tmall Supermarket, Top 5 Tips for Digital Marketing Success in China In 2023, Vitamix Blends a Recipe for Success on Tmall, Taobao Helps Young Entrepreneurs Turn Their Hobbies Into Businesses, A Recipe for Health: Eating in China Goes High-Tech with 3D-Printed Food, Alibaba Empowers Luxury Brands to Serve Digitally-Savvy Chinese Consumers. Physician-formulated, their range of products helps users solve a number of skin concerns and restore confidence. Since 2010, the skincare market has registered steady growth, following the rising use of e-commerce platforms and Chinese consumers increasing purchasing power. Required fields are marked *. However, it has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube over the years. Bonus: How to find out if a brand is cruelty-free. Even though cosmetics and skincare products were at first mainly used by female consumers, male consumers are now more inclined to use cosmetics as part of their daily routine. French dietary supplement brand -Enter China market, This is a Chinese skincare merchant. With China being the worlds biggest market in terms of skincare products, many brands are trying to enter the Chinese market in order to conquer a wide audience. After you get your RMA number, you will need to send your return to: If you require any other information that this Image Skincare review did not provide, you can contact their customer service team Monday-Friday 9 am 6 pm through phone (1-855-791-5800) or by email ([emailprotected]). I wasn't able to get a straight answer from this brand, and I didn't find any information about their presence in China. As a Digital Marketing Agency established in China for more than 10 years, we were able to break through the Chinese market, helping hundreds of foreign brands enter the Chinese market. Shop the gift guide. In 2020, the revenue generated by the skincare industry in China reached 13.79 billion dollars, and in 2022 it was already $16.35 billion.It's expected to reach 23.30 billion dollars by 2026, with an annual growth of 8.78% between 2021 and 2025.As you can see above, anti-aging, natural and genderless cosmetics are the biggest trends in the Chinese skincare market. It also has a large Watsons drugstore downstairs. (other new about LOreal). Based out of Florida, the brands products are sold in treatment centers and spas in over 60 countries. They're currently in our grey area. Face value: In China men's skincare boom, startups, global investors In addition, younger people tend to focus more on their appearance in terms of fashion and brands than the older generation. However, it does not mean that every foreign brand will succeed in China! Well take a look at their diverse line of products, from potent serums to protective cleansers and restorative consumables, all helping to solve a variety of skin concerns. The global sunscreen market is expected to expand to 81.7 billion yuan in 2020, whereas the Chinese market will reach 9.9 billion yuan, accounting for 12.2% of the global market. In fact, genderless cosmetics (and fashion) are one of the biggest trends in todays China, especially when were talking about the skincare market. Brands that play on trust and transparency, as well as those with science-backed credentials and clinical efficacy will continue to resonate well, said Kayla Villena, a beauty and fashion consultant at Euromonitor International. As the third-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-quality products. Simple is a particular case, because although they do not currently sell in China, they open themselves up . According to Euromonitor International's estimates, the male skincare and cosmetics retail sales in China reached a whopping 13.5% annual growth rate during 2016-2019! The parent company of Tory Burch and Nars saw group sales rise 6 percent to $2.2 billion in Q1 2021, while net sales in China surged 41 percent compared to 2020 and 24 percent versus 2019, surpassing pre-COVID levels. And doesnt irritate sensitive skin.. Made by plastic surgeons, the MD restoring brightening cream helps to drastically reduce the appearance of age and dark spots, brightening skin for a glowing, healthy appearance. In particular, the rising importance of safe, effective ingredients has helped drive triple-digit sales growth for derma and medical-grade beauty brands on Tmall Global in the past year ending March, the platform said. You can also advertise on Baidu with pay-per-click ads for example. Douyin was able to break ground in terms of marketing strategies and communication between brands and consumers. Moreover, the perception of beauty products has also evolved over the years. When looking at Chinese brands, we can see that they have a few advantages compared to foreign brands: Among all of the most popular brands in China in terms of skincare products, LOral remains the market leader with its well-known brands such as La Roche-Posay and Lancme. During the campaign, the brand grew its store followers by 40% and acquired nearly 1,000 new customers, whod submitted more than a hundred reviews and positive ratings on its product page within two weeks.Shopping festivals have also played a vital role in boosting Image Skincares visibility, including Alibabas 11.11 Global Shopping Festival, 6.18 Mid-Year Shopping Festival and Chinese New Year. You can contact us for more information on how to advertise your skincare products on Baidu. my name is Frano Leko from Croatia/Bosnia and Herzegovina and I am directly producer and exporter of ORGANIC Helichrysum Italicum OIL, 100% pure. The growth of the market allows it to offer individuals innovative products and meet their expectations and make a name in the industry. You can also build your own WeChat store and sell your skincare products inside the platform, which is way cheaper than the main online marketplaces, and in fact, most young consumers prefer to buy products through Chinese social media platforms, growing China skincare market size even more. . However, following Chinas digitalization and its tech-savvy population, the best way to promote your business is to create social media accounts. These brands are listed as "not cruelty-free" on our list. To receive a refund, you must first get a Return Management Authorization (RMA) number by calling 1-855-791-5800. The formula that started it all, this vitamin-enhanced VITAL C hydrating anti-aging serum has won awards and acclaim across the globe. As a matter of fact, Chinese consumers will be more likely to trust a KOL than an advertisement. If they have the certification and have talked with the relevant authorities in order to secure no testing, how does that makes them non-cruelty free? Only "general" cosmetics will have the option to bypass animal testing. Are cosmetics made in China cruelty-free? Although Chinese people dont like Japan, they gladly use Japanese products as well, as they take almost 48% of the overall market shares in Chinas skincare market. Douyin has greatly contributed to the development of the Chinese market in terms of innovations, new technologies, and means of communication. Due to their culture and the several scandals related to hygiene in China, these kinds of natural products are gaining more and more attention. According to the specificities and particularities mentioned earlier, you can focus on the following products: cleanser, lotion, toner, mask, etc. The author goes on to say: My favorites were definitely the simple, vitamin-focused serums, which gave a healthy glow without the gimmicks and an easy-to-apply tinted moisturizing sunscreen that I can easily stash in my purse. The main criticism about Image Skincare was that, while serums and other skincare are affordable for the budget savvy shoppers, purchasing the makeup and beauty drinks can add up.. Nea Pantry is a freelance writer living in downtown Toronto. My phone number is 17610052777, Do you have contact of personal care Distribution company in China, whats the size of the skin care market in china. Here are a few skin care brands to add to complement your list: alkmene (for acne prone skin), aldoVANDINI (smells good, looks gorgeous), numis Med (ph5.5 for sensitive skin). As I've talked about on the blog before, beauty products that are sold in China are at risk of post-market animal testing. Since PETA's criteria is more lax then other organisations like Leaping Bunny, I always contact brands directly before adding them to our cruelty-free list. Most of their products are affordable, but a few can get a little pricey. Tmall requires its merchant to have high-quality skincare products, as well as an online reputation in China before applying. There are many ways to do it, but one of the most effective is to promote your brand on Chinese social media platforms. However, because of societys evolution, Chinese people are more than ever conscious of their appearance. China: breakdown of skincare market by brand | Statista Tmall is the most popular e-commerce website in China. Image Skincare founders Janna Ronert and Marc Ronert decided to enter the beauty market in China, with a recent boom of clean beauty among health-conscious consumers.
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