Good Communication is Key According to Matthew Kinsman, CEO at BaseCreate, "Customers who are already loyal to the brand deserve to be informed about the upcoming changes. Coty had established itself as a luxury brand in the beauty industry. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Good question. Who needs to be involved to create a clear purpose, vision and values? It's imperative - to ensure consistency across the firm - that no additional verbiage, graphics, or links are added to your signature. We have made it our purpose to grow with intention as individuals and as a team. Mohawk Options Crystal White, an eco-conscious paper made from post-consumer waste.]. 25 Inspiring Rebranding Examples Whether you're looking for inspiration for your own rebranding projector just love a good before and afterthese diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. It not only informs them of the email content, but you can also use it to grab their attention. Announcing a new brand externally is another thing altogether.) You can get in touch with him on Twitter. Dropbox has an iconic logo thats recognized by people around the world. Here is list of top rebranding examples from which you can learn and apply them to your own business: Dunkin' Donuts Tupperware Domino's LEGO Eir Rebranding Done Right: Examples of Successful Rebrands DUNKIN' Earlier this year, Dunkin' Donuts officially became Dunkin'. Its a mistake that you should always avoid. Consider how youre going to go about your rebrand, as well as how you will announce it before you start. In this post you'll learn: What an announcement email is and what you should include in one 20 examples of great launch emails (with takeaways) to inspire your own campaigns How to time an automated product launch email . Before launch day, make a list of places to check, including landing pages, old email templates, search ad copy, and ad extensions. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. When creating your new brand, also think about why youre doing it. Finally, when it's time to rebrand, you'll want to change the brand's voice. Brand managers and email marketers looking to improve their email copy. Or in their own words to celebrate and liberate the diversity of beauty. Jones suggests involving different perspectives at each step in the process. You can also provide details about any changes that will be made to your products or services. 5 Things You Can do Yourself to Improve Your Website Now. How to Change Your Email Signature During a Corporate Rebrand - Opensense The mascot monkey was used everywhere. Take a look at these three YouTube videos: AirBnb introduces their new logo - Belo The company combine animation and storytelling to present the effects of its successful rebrand. Why we like this announcement email: Starbucks updated its app with new features, and the company wanted to encourage customers to use it. In order to maintain the integrity of our new brand, it has to be adopted and supported by everyone in the Group. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. Brand Refresh Announcement - 3 That Emphasize Story & Visual 8 Best Company Rebranding Designs & Examples | Design Shack During such a transition period, you can send promotion announcement emails to employees to share pertinent details. Careful planning is essential. Rebranding: A Letter From Our President & CEO. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Its components, both individually and as a whole, are designed to create a coherent visual identity through consistent use. While this is a significant change, our core beliefs havent changed. A conscientious focus on budgets and strategic milestones for implementation will help ensure an effective rebranding process that customers will understand and appreciate. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Need help? It was time for the brand to adopt new design styles and trends. However, the company is now more than just a platform for email marketing. Rebranding efforts shouldnt be rushed. From its logo design to print materials and office designs used classic designs that you usually see in corporate documents from the 80s. [name] has been promoted to [new job title].His new role will be [full job description]. Write a blog post discussing why you rebranded. Thats why its important to communicate your rebranding in a clear and concise way. Sunrise color palettes are palettes developed from colors existing in images of sunrises. The event will kick off at 2 pm.If you want to enroll in this contest, click on the button below, and well email you the promo code. Customers develop an attachment to your brand over time; leaving all that behind during a rebrand can backfire. First thing's first: bring your stakeholders together and hash out the big-picture details of your rebrand. Love it? Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. Our simple drag-and-drop editor allows you to create announcement emails without HTML knowledge and automate the whole process by pushing aside manual tasks. Company Rebrand Announcement So this should be the first place you apply your new logo. In some cases, it can be challenging to address leadership changes with all company staff on the spot. This new brand identity gave Mailchimp a bold yet more creative look. 12 Re-Engagement Email Campaign Examples (+29 Subject Lines) - Automizy Tie that direction into not only your new design but also the messaging you use across all channels. Seeing real-life successful examples of a rebrand can help guide you as you start on your own process. You're sure to feel overwhelmed at times. The new name and design were implemented across all agencies, service fleets, and uniforms to maintain a consistent look and feel going into the future. When Eircom Irelands largest telecommunications company shortened its name to Eir, it became the largest rebranding in Ireland in the last 20 years. Your email address will not be published. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". [Add CTA button]. That can help you inform the strategy for how to get your brand to where you want it to be.. We use software release announcement emails to inform subscribers of a new app or software system release. Subject Line: We've got a new lewk Why we love it: The subject line cuts right to the chase. Think about your current customer base and what type of brand values they are searching for. After our appraisal, were delighted to reward such dedication and hard work.Please, help me welcome and congratulate [name] on his new role.Best regards,[Supervisors signature][companys name]. According toHarvard Business Review, the products fail because businesses concentrate on designing and manufacturing processes, and they postpone the hard work of preparing the products for the market until its too late. Keep up to date with current events and find out what is trending right now in the market. Those deep roots give the rebrand meaning, instead of just randomly choosing fonts and colors. Show the recipients why the email is important to them:Consider how your announcement email will affect readers when explaining its relevance. 4. Social media is an important marketing tool to announce your rebranding. This includes answering questions such as: "What do we hope to accomplish? Australian Energy Foundation (previously Moreland Energy Foundation) has spent years serving its local communities. Here, the addition of health is twofold. Source: Really Good Emails Copyright 2001-2023. As well as to stablish their brand for the future. Whether you're here for product recommendations, research or career advice, we're happy you're here! How Scalia Law School Became a Key Friend of the Court We are excited to announce that as of Sep 6, 2020, we are rebranding with a new logo and color scheme as part of the ongoing evolution of our company's brand. This meant its time for a rebrand, including a new brand name. In order to stay relevant, many businesses have to reinvent themselves when the time comes. Thankfully, those in charge saw a way out: they invested in what worked and got rid of what didnt. Representative examples that correctly display the Company X logo on a variety of materials are available [Insert link to brand examples on intranet]. Now, they wants to be more than that. The DSP Mutual Fund Rebranding Announcement Newsletter. Nevertheless, our startup is undergoing a significant transformation in the last few months. As well as redesigns for its other branches, print media, and even a new design for its transport bus wrap. It wont, and shouldnt be, a fast and easy process. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. Airbnbs rebrand reinforces the importance of listening to your customers. The rebranded design adopted many modern design styles and trends to make the brand more relevant. Everything you'll ever need in your design resource toolkit. Zillion Announces Rebranding, Changes Name To HealthFleet Make sure to add a clear call-to-action (CTA). But with the new approaches in business strategy and with the ambition to serve global audiences, the brand needed to have a more unifying design. The travel company unveiled its rebrand in 2014. MailChimp is a well-known name in email marketing. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. Also read:7 Effective Email Newsletter Templates and Design Examples. Even if your product is an industry game-changer, it will have little impact if no one knows about it. Your email address will not be published. Examples of rebranding press releases Companies rebrand all the time, so trust us when we say there are plenty of press release examples related to revealing a new brand identity. We are empowered by these changes and an overwhelming sense of kinship throughout our team, and know that our team of like-minded, determined professionals will continue to enable their customer's success as well as each others success within our industry, and within our team member's chosen fields of specialty. Dunkin Donuts is another big company with a history that goes back to the 1950s. Brand Refresh Announcement Examples that Emphasize Story & Visual Identity May 5, 2022 A brand refresh shouldn't be a secret from your employees or customers. Our agents Besides working long hours and taking on extra tasks, [name] demonstrated his team spirit by assisting others to improve their performance. Dropbox introduced a new rebranded visual identity as part of its strategic shift in growth and target audience. The tool also makes tracking customer loyalty rewards easier. Lists of Venture Capital and Private Equity FirmsFranchise Opportunities ContributorsBusiness Glossary. First, it clearly distinguishes the old CVS from the new CVS. Offer an incentive to encourage your readers to take action:For example, if youre launching a new drilling company, you can offer a discount if customers buy drill bits during the next few weeks. Plus, use the helpful PowerPoint Tips & Tricks that can help with formatting issues when creating/converting PowerPoint decks. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). The company also made a fun new advert to promote the rebrand with a tagline that says "Just Call Us Dunkin'". New business cards are on the way. To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company. The consistent representation of these core colors helps reinforce the distinctiveness of the Company X brand. Swift Creek understands the ins We welcome your comments, questions and advice. Customers and leads will notice it all. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. The rebranding of LEGO was so successful it has been called the most significant turnaround in corporate history. This particular rebranding announcement email is from an Indian investment management company calledDSP Mutual Fund. Coty rebranding is a great example of how cultural movements affect brands and businesses. If you enjoy social media, please connect with us. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 8393 Creative- 2022. It's how you can attract more leads. Acknowledging that it had outgrown its original brand identity, the company said the rebrand was meant to signal its embrace of Airbnb as a home experience, not just a website to rent houses. But before you put pen to paper, think through each stage of your rebrand. Company Rebrand Announcement NEWS | Jan 11, 2022 | by Arcmed Group Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. To recharge your brand, take a hard look at what customers enjoy about your company and focus on what you do best. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. How To Write an Email Announcement (With 5 Examples) This steps major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. Seek input from customers, employees, partners, vendors, etc., to make sure youre on track with a new brand that paints your business in the right light. reassured that some things will remain constant despite the changes. Rebranding can be an exciting time for any business. Of course, the transformation wasn't completely about focusing on the new and forgetting the old. Applying Your New Brand to Your Printed Materials. On the other, rebranding in digital marketing when done poorly can set you back. Heres an example of a new software release announcement email: Hey [name],Were pleased to announce the launch of our new app, [apps name]. This rebrand put a heart and the word health front and center, to formally mark its transition into a company dedicated to helping people on their way to better health. This was accompanied by a decision, made around the same time, to stop selling nicotine products in its stores. You could also look into Simplilearn's Professional Certificate Program in Digital Marketing if you are looking to take your skills to the next level. Stella Morrison is an award-winning writer who focuses on marketing for small businesses, including useful tools and best practices that help business owners introduce their products and services to new audiences. Your email address will not be published. With the rising digital streaming services, social media, and more competitive channels, the brand wanted to redesign its visual identity to keep its iconic status. What do they need tomorrow, and what will they expect in five years, ten years, and further? Michelle Barry, founder ofMesmerize Media Consulting, said its important to really think about your company and get a strong understanding of who your company is, what you do better than anyone, and what you want your customers to know about you. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. Please contact the developer of this form processor to improve this message. Occasionally, companies decide to rebrand themselves. For example, if a home and office furniture shop is selling new chairs with a bonus for a limited time, they may send a promotion announcement to their customers to let them know. Consider acknowledging your company history while updating your look for the 21st century. That was exactly what the Dropbox had in mind for the rebrand To celebrate the strange moments of the creative process. Schedule any rebranding events through social media to help advertise them to a larger audience. Announcement: We're rebranding with brand new logo and website! [name] has been with [company name] for [length of time] and has been instrumental in [state some significant achievement]. Why we like this announcement email: The #Greatness and social network icons seamlessly integrate social media marketing with an email campaign. [name] has been promoted to [new job title]. ET. Come up with a press release about the rebranding and highlight any events associated with the launch. The server responded with {{status_text}} (code {{status_code}}). We are excited for you to continue to work closely with the same member of our team and their division. Australian Energy Foundations rebrand is a great example to prove that. See if your business is eligible for a tax credit of up to $26K per employee! Needless to say, its a risk you take when changing the face of a company, especially when its done for the wrong reasons. Local businesses reach large numbers of people through the advertising on company cars and vans. It could be a change from a restaurant that caters to. Reach out to local media to see if you can generate interest in your rebranding. After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. Send an email to your customers letting them know that theyre going to see some new things, Jones said. across the company. Expect that customers or followers who aren't fans of the rebranding unfollow your brand. A rebrand can be an exciting time for a business, but its important to communicate the changes to your customers. The startup had quite a success as a personal cloud storage service. Simply put, the company wanted to go from syncing files to syncing teams. Use your letter as a chance to reiterate those values. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually. Subject: Announcement Regarding Rebranding. Below you'll find a selection we've handpicked to help inspire your own press release. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics. Well be having a contest that will award the winners scholarship and training partnership opportunities. We want to. Rob Sanders is a digital marketing veteran with over 20 years of experience. [Explain your apps purpose in detail with visuals, focusing on the features and benefits].You can get our app from Google Play and App Store. You simply need a simple yet powerful email marketing platform to help you with creating a responsive design, setting the automation up, and checking how well it performs. When you do, approach it through the eyes of your customers first. Your customers will notice if you force a different logo onto an old, existing sign at your storefront. As you notice changes in our branding, signs and promotions, we would certainly love to connect with you. All rights reserved. Rebranding is meant to change public perception of your organization. What this means for our existing clients is that its business as usual with more capabilities offered for you. Youll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. Ive used MailChimp in the past, and all the newsletters have been responsive in nature. MailChimp used a fun and friendly approach to promoting the brand. Home / Articles / Features / Resources / Gallery, About / Advertising & Sponsorship / Contact / Privacy, 8 Best Company Rebranding Designs & Examples, The Ultimate Designer Toolkit: 2 Million+ Assets. The key is to communicate the new brand to all your customers so there's no confusion. This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. His new role will be [full job description]. ), doesnt appear to be responsive. 25 Impressive Rebranding Examples (Plus Tips For Your Rebrand) Update your email signature so that it better represents Company X. As customers utilized Airbnb to better immerse in the communities which they were visiting, the brands purpose one driven by its customers was redefined and reflected in changes to its design, mission statement and brand colors. One could argue that this is an edge case. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. For example, you could nudge them to click a link or visit your store. Post Graduate Program in Digital Marketing. Create new social media ads that highlight your rebranding efforts. Our mission is to help you take your team, your business and your career to the next level. We are introducing the sunrise gradient color in our new brand identity. Corporate Rebranding Announcement Newsletter Inspiration - Entropy Baba Dont try to downplay the changes or present them as minor updates your customers will see right through that. Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. Keep it positive. Their logo was a clear sign of that statement. The old C-SPAN branding wasnt entirely outdated, especially for a cable news network. The tone is conversational and inviting. You also want to announce it in phases and not jump to dump it on people slow and steady wins the race, Jones added. Second, it reinforces the pharmacys new purpose to help customers on their way to better overall health. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. These five questions can help you get started. Dunkin rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. Changing your brand's voice. Rebranding: A Letter From Our President & CEO - United Packaging The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. The new brand identity and freshly revamped app better reflect our market-leading vision and clearly demonstrate the breadth and depth of what we will bring to the region and globe. List everything that is branded, from marketing materials to delivery vehicles to forms and invoices. Refresh, reboot or overhaul?" "What's our timeline?" After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for online fashion shopping, The new logo evokes strong feelings of energy and excitement. There you have it. From major changes like your new logo, down to the small aspects such as rounded corners, treat every detail as important. Would love to hear from you! Rebranding Your Business - business.com And the rebrand was introduced to cover other categories of the business, with a special emphasis on serving coffee. You can learn more about me here, and email me for any queries or feedback! How is it going? Once youve completed the processes above, its time to announce your rebranding. The sunrise effect within the logo signifies movement, brightness, fluidity, speed, and velocity. [Add CTA]. Use these updated corporate decks for your next presentation [link to new corporate decks]. In fact, every year, over 30,000 new consumer products are launched, but80% of them fail. And, as always, make sure the sign is attractive and minimalistic. Feel free to reach out with any thoughts, requests, or compliments. Sales will get easier. Sourav is an aspiring marketer with a passion for all things digital. As we start this process, wed like to take some time and thank our loyal clients and associates. Remember, it's important to tell your staff to reflect your company's new brand with pride by being in full uniform and wearing it neatly. Except with a slight improvement to the symbol and the typeface. Which is why Siemens rebranding was quite refreshing to see. Uber rebranding involved re-designing every aspect of its brand identity. Often the palette will include not only colors from the sun and sky but also the ground upon which the sun is reflected in the image. Here are some tips to follow when creating an announcement email: Start with a clear subject line:A clearsubject lineincreases the likelihood of recipients opening your email. Heres an example of a new business announcement newsletter: Dear [name],We are pleased to announce that were expanding due to our remarkable growth and success over the last five years.Well be partnering with organizations that offer death & funeral, birth & maternity, wedding, graduation, and vacation services.Were moving to a new center on 16th Street Mall in Denver, Colorado.We invite you to celebrate with us when opening the shop on 3rd March 2022. (Refer page 5 of their 2017 Annual Report). Include attention-grabbing elements, such as images, graphics; they increase engagement. Our stationery system - which includes PowerPoint documents - is the company's most widely used communications tool. Identify inactive contacts. Whenever youre in need of inspiration to write an announcement newsletter or facing the classic writers block read this email as an example. Big news! This post is an example of a rebranding announcement email sent by large corporate brand to its audience. The company also made a fun new advert to promote the rebrand with a tagline that says Just Call Us Dunkin. (It's intended to be used internally. On the one hand, it gives you the chance to start fresh, to gain relevancy. To make the most of rebranding, it is essential to understand all aspects of digital marketing.
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rebranding announcement email examples