Automatically. Why it works: The ultimate goal of a follow-up email is typically a call or meeting, so why not throw a Hail Mary and ask for one? These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. But for every head-turner, ten cold email subject lines turn recipients away and send your email to the bin we call Trash. Even a successful sales promotion can leave prospects in great spirits and primed to take on another venture. Youve followed up several times with no success, 14. Keep it short. Just make it clear that youre still around, paying attention, and happy to help. Example: Hey [stakeholder name]. When writing a touching base email, try to give the person you email something they need. Lastly, you can grab the download below to get 30 additional examples & templates! A Personal Thank You Touching base email subject examples:If you have any personal thank yous to give out, consider writing them as a touch-base email subject. Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). The solution? The prospect expresses mild interest, but theres no budget until later in the year. Your clients seem particularly happy with [relevant features]. Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. This will show that you're not just anyone and it shows you were thinking of the person when you wrote the email.It's OK to talk about everything in your life in general terms, but remember to keep it simple and concise. You don't want something like "hey, just checking in, how are you?" Id love to come by your office and drop off some champagne and see if we could make something work. To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. If you need more ideas, consider topics such as who's new, a project update, or news. Pro Tip: Save yourself 30 minutes with this proven template. Dont forget we can also help you achieve [relevant goals] with our [relevant products or services]. As youre reading, watch for tips and tricks about how Mailshake can automate your processes, minimize your headaches and, most importantly, save you time. Everyones become blas tothis one. A Positive Affirmation Touching base email subject can also be a simple positive affirmation. Reason to Reach out: The prospect just hired a new employee on their team. Here are Some suggestions for touch base email subject lines that will get your readers excited: For More: 111+ re engagement email subject lines to Generate Sales 2x. One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry. Its always best to come to the conversation with new information or something else of value for your prospects. An honest approach to starting a conversation, You made a connection and want to stay on their radar, They gave permission to circle back later, Adding a touch of urgency and specificity, Youve followed up several times with no success, When being nice and inquisitive got you nowhere, An honest approach to starting a conversation, 16 Follow-Up Email Subject Lines to Steal for Your Next Campaign. Just sign in to your email account, dash off a few lines of friendly text and your work is done. A great way to write a touching base email subject is to focus on the recipient. Then, usecatching up as asubject line to win more opens (and replies). Heres what to ask. Try a one-word or four-word subject line to go against the grain. The art of prospecting lies in getting past the gatekeeper. A great way to add value to your prospects lives is to invite them to a local event or webinar where they can network with other players in their industry. "Hi [Name],") Specific discussion points and details from the interview or meeting. Instead of saying touch base, why not get straight to the point? Why it works: When one person sets an expectation, it drives another persons behavior to be in line with that expectation. Reality #4: Just because youre trying to connect doesnt make them care. No matter what type of relationship you have with someone, it's important to be professional. Its also a great alternative to overused subject lines such as, Checking in or Touching base, which have zero value. (Authors note: this is a close cousin to Ill circle back around or Lets take this offline. Just say no to terrible office jargon.). Mastering the art of the follow-up email subject line and remaining persistent will pay dividends in the long run. Clearly, your company knows theyve got a keeper.Youd mentioned September is when you start reviewing budgets for next fiscal year. An email gives them time to consider your question, do any necessary info gathering, and then send an equally fast but measured response. For years, sending a touching base email has been part of proper sales etiquette. You can also offer something other than your product or service. I'm doing well today, and I just wanted to let you know." Its literally an anywhere, anyplace workspace: Team chats let you touch base and collaborate with other people in your company wherever you are. A subject line has a triple threat combination of not only eliciting FOMO, but being brief and providing urgency as well. Just seen some excellent reviews of [their product or service] on [review website]. You dont want to be too pushy, but you cant risk falling off the radar, either. This email subject will make people feel good about themselves, which is just what they need after a long day. Were always looking for ways to communicate more clearly. The trick here is to forward the link with a quick yet insightful comment. You could manually check all your customer records daily or write reminders for yourself on sticky notesor, you could do a lot of other, much more productive things with your time instead (like get even more clients) and have your CRM simply tell you when its time to follow up. Example: Im happy to follow up, but I want to make sure its relevant. But in the end, it only scored them a 1.9 percent reply rate. Learn how recession proofing helps your small business during difficult times. A new product launch or big acquisition deserves a bit of celebration. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-upssent days after. Its probably too pushy to try to snag a sale via email. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. Try our Outlook add-on or Gmail Chrome extension for free, forever! Reality #7: Thank you emails are 100% worth the send. Next time you want to check in with a prospect, try swapping out the overused touching base email with more substance. The open-ended just touching base line is overdone, underwhelming, and easily forgettable. RingCentrals cloud-based business phone system lets you make and receive secure calls using your carrier minutes, Wi-Fi network, or cellular data across all your devices. 18. Interestingly, while Follow-Up was a top 10 highest-performing subject line phrase in 2016, Following Up and Follow Up were two of the most popular and least effective. Is there something wrong with "Let's Touch Base"? Are there any particular findings that jumped out at you? Good contact data is key.. What are they passionate about? Read more ideas! If youd like to hear more, how about a call next Friday?. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on inside your company and that you're still actively doing things.We've already talked about how to write effective subject lines, but here's a step-by-step guide on how to make them great:Open with "Hey [Employee Name]" or "[Company Name]" (No last names).. Prospect: Asked you to reach out next year. It should give the reader an idea of what the email is about, without being too long or too vague. They say, Lets have a conversation about well, something.. This is just as much a line of etiquette as being professional, so take care not to cross it. What better way to demonstrate the value you can bring to prospects than to offer them personalized, actionable advice about how to achieve a goal or fix some problem in their business? Introducing {!Speaker First & Last Name}. Why it works: It shows this isnt your first touchpoint and indicates that youre serious. To break through this noise, youve got to be different. 3 steps to crafting a compelling touch base email. This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market. You write (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2023. On a scale of 1-10, how excited would you be to receive that as an email? Be funny. We think youll be surprised. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on and how they can help. It comes off more conversational as well almost as if its being sent by a friend or colleague. The prospect promises to, Get back in touch when the time is right. And then you wait. Your messages have to resonate from the get-go. If youre distant, an invite to a webinar or another online event will work too. Spied a story that reminds you of a previous conversation? Check our schedule and sign up for our online events. "To touch base" with someone means "to contact someone" or "to renew communication" with that person for some official or formal reason. Strong subject line. Not only that, but the word share here could create a subconscious feeling that they should reciprocate and reply. Calculate commissions and pay your team accurately, and on time. So in this article, we are going to cover: Your first pitch was cut short. Why it works: Research suggests that 92% of all salespeople give up after just four nos, but that 80% of prospects say no four times before saying yes. That doesnt mean you can get cocky after the fourth touch and assume the deal is done. This type of email makes it immediately clear what youre offering and why your prospect should respond. All they have to do is check their calendar and write a quick response. Sometimes you want to touch base with a colleague or business partner who you need information from. If it's a coworker, think about their specific situation and what your email can relate to that. Whenever youre making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient. 4. Pro-tip: Become a sales email master with this 6-day sales email boot camp. Published: April 13, 2018 Touching Base Email Subject Line "Are you struggling with [challenge]?" "Any luck with [goal]?" " [Mutual connection] said we should talk" "Some ideas on driving recurring revenue" "Hi [name], [question]?" " [Prospect's name] -- do you have 10 minutes for a conversation?" "Hoping to help with X" What to do about it: Take one minute to tailor your subject line to the value you provide in your email. After all, your subject is what recipients will see in their inbox first, so you want to make sure it grabs their attention and entices them to open your email. This helps the recipient to see the sincerity of your email. In some cases, this has been shown to boost open rates. Push that information to the bottom of your emails so that you can take full advantage of this area. The prospect doesn't only find them unnecessary and inconsiderate, they . The human brain cant help but respond to questions. Many of our other clients in a similar role to yours swear by it..
touching base email subject