nascar viewership by year

The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. Daytona 500 Ratings History (1979-present) - Sports Media Watch Delaware is in its third year with just one . (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The trajectory is good. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Currently, you are using a shared account. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Then you can access your favorite statistics via the star in the header. Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Get the best reports to understand your industry. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). This marks the second straight week that NASCAR has been up in viewership. To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News NASCAR ratings on big rise compared to recent years in 2022 NASCAR viewership up at Talladega - Sports Media Watch Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Motor Speedway. Opinions expressed by Forbes Contributors are their own. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Related: NASCAR intends to continue the charter system beyond 2024. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. NASCAR still attempts to do the best it can when it comes to getting the word out. The season ended with two flat tires. Daytona 500 TV audience has declined roughly 47% from 2013-2022. Clicking on the following button will update the content below. Related: NASCAR power rankings during the 2023 season. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. Follow Jordan on Twitter @jordan_bianchi. Weve been partners with Fox for 20-plus years. The only way to get out of the NFL season would be to do one of two things. NASCAR Is Better Than Ever, but Why Is No One Watching? We have a really good relationship with both Fox and NBC. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? They did not find their way into the 2022 schedule. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. April 29, 2023 at 3:55 PM. To use individual functions (e.g., mark statistics as favourites, set The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Try a week on us. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). And the last one was Talladega (in October). In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. Prior to 2019 ratings are also across NBC and NBCSN. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Overall, this season was a very successful one for the sport and its partners. The ESPN and ABC broadcasts increased 26% and 8% respectively . I think that the momentum is good. This might be why some other totals are different. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. I love the sport and breaks my heart to watch it spiral downward .. And, obviously, the network window is increasing as well. All of these numbers are the raw total from each rating release throughout the season. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. I have been around and covered NASCAR for over two decades. You will find all of your NASCAR ratings coverage at Sportsnaut. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Sports on U.S. TV - Statistics & Facts | Statista I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. Date: Sunday, April 30 Time: 1 p.m. Ryan Truex wins his first NASCAR national touring race at Dover Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. There are certain deals that we could not do. This year's race at . If people want to watch a race, they will tune in to see the action. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Last year, Indys start time was 1 p.m. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. TV viewership of major racing series US 2022 | Statista Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. At the start of the 21st Century NASCAR TV ratings meant everything. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. NASCAR sees positive trends in attendance numbers - Sports Business Journal Certainly, theres not a lot of sports properties that are on our scale that can tell that story. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. NASCAR at Dover live updates, highlights from 2023 race When the TV ratings came in, NASCAR looked to have lapped the field. Whats been the reaction from teams as you walk them through this? Last year, nearly 70 million unique viewers tuned. Nascar's Daytona 500 ratings fall 35% YoY to all-time race low This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The statistic depicts the average national TV viewership in the U.S. for selected motor . NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. NASCAR coming to terms with new reality - Washington Times But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. I think that the relationship between our network partners and NASCAR has changed for the better. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. And a lot of that will be dictated by the penetration levels that are there at the time of the year. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. As a Premium user you get access to background information and details about the release of this statistic. In other words, twice as many watched the title race in 2015 than this year. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. The network windows and broadcast windows have never been more important than they are in 2021. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. If the new NASCAR is losing fans, it's hard to tell for now. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. A shot that shows the overall value sponsors receive. NFLX So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Is that directly because of television and trying to capture more viewers? (Photo by Chris Graythen/Getty Images). June 16, 2022. The NASCAR ratings for the 2022 season are the best they have been in four years. Average U.S. TV audience of NASCAR races 2019. Please have NASCAR contact me ..Im serious.. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. By the measurements used today, NASCAR then is in a very good place. Going against the NFL in the fall can be a tough proposition. Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. Due to varying update cycles, statistics can display more up-to-date Along with that came an all-important metric: the Nielsen ratings. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. When combined, it shows that NASCAR is in a pretty good place. Those numbers of course, dont tell the entire story. There is a lot of tradition in these race lengths. A paid subscription is required for full access. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. What is the sweet spot for how long a race should be from a television perspective? . Your email address will not be published. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. ET start time, and was probably two points off the season average based on where we expected that to be. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? The event was up 5% compared to last year at 4.336 million average viewers on FOX. The news sort of heads downhill from there. Its certainly healthy in terms of eyeballs, Hebrst said. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. We will be a linear TV property, traditional TV property, through 2024. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. Youve seen a lot of change in our industry over the course of the last two or three years. Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? You can contact him here or on the Sports Media Watch Twitter page. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. NASCAR sits on an upward trajectory for the first time in a while. This is a BETA experience. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. (Photo by Jonathan Ferrey/Getty Images). So even if were competing versus the NFL, we hold up pretty well. What time does the NASCAR race start today? TV schedule, channel - MSN From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. NASCAR at Dover live race results, updates, highlights from rain Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). ET; it will have a start time of 3 p.m. next year. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. That's the first time in a decade that that has happened, Hebrst said. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. 2019 NASCAR TV Ratings: Majority of Races Increased TV Viewership You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. There is only up to go from here and that is a good thing. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. So I think thats probably unlikely. NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races, Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Flat is better than down, but. Read more or Disney plus; there's more competition for those eyeballs then there's ever been. Worrying statistics about first 8 NASCAR race viewership - Sportskeeda It's peak viewership was 10.1 million viewers. This statistic is not included in your account. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway You hear often it should be around three hours. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. In some ways the Recession came at a most inopportune time for sports TV. That metric is down 16% over the last 24 months. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. You may opt-out by. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. This. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. Up until the middle of the 21 st century the. Year-over-year viewership this season has been down every step of the way. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. Nascar's TV Ratings Are No Longer The Big Deal They Once Were - Forbes Published by Statista Research Department , Dec 8, 2022. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? That is more critical to our sport than probably any other sport in America. Not only in the business world, but in all sports as well. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. This year's race peaked at 10.57 million viewers during the final laps from 6:30 p.m. to 6:45. Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Surprisingly, NASCAR has also outshined other sports. Please logout and login again. Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be.

Are There Razor Clams In Texas, Moral Backbone Synonym, Articles N